Global Sales Insights: A Comprehensive Retail Performance Dashboard
- Kwnstantinos Lambrou
- Mar 17
- 1 min read
Project Overview
Objective: The objective of this dashboard is to provide a holistic view of the retail market dynamics through the analysis of comprehensive sales data. It aims to empower business leaders, marketers, and sales strategists with actionable insights to optimize their operational and strategic decisions.
Description: "Global Sales Insights" is a meticulously designed Power BI dashboard that leverages the Global Sales Superstore dataset, renowned for its rich retail data across various product categories and global markets. This dashboard is divided into several analytical sections, each focusing on different aspects of retail performance:
Dashboard Overview
Sales Performance: Tracks yearly and quarterly sales trends, providing a granular monthly breakdown. It highlights top-performing categories and products, helping businesses understand where to focus their marketing and stock efforts.
Customer Analysis: Offers a detailed view of customer engagement across different regions and market segments. It includes analysis of total orders and customer demographics to tailor marketing strategies effectively
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